The History of the Martini

The martini is one of the most iconic cocktails in the world. It is a simple drink, but it has a rich history that dates back to the 19th century.

The martini has been associated with sophistication and glamour for many years. It was the drink of choice for many celebrities and socialites in the early 20th century. The martini was also popular during World War II, when it was often served to soldiers and sailors.

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Palm Springs Life Celebrates Women Who Lead: 2022

Over 250 people gathered at the Ritz Carlton to recognize our very own Tara Lazar for the Women Who Lead Business award from Palm Springs Life. Our innovative and risk-taking leader, Tara, shared the stage with two other inspiring leaders from the non-profit and education sectors, Leticia De Lara, and Martha Garcia while Suzanne Somers took to the stage as the keynote speaker for the evening.

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Say HELLO to HIGH-pie Located Inside The Top Gun House in Oceanside, CA

The newest member of the F10 Family and Tara Lazar’s latest venture - HIGH-Pie, has finally hit the block! High-Pie is a dessert focused eatery located in Oceanside California inside the famous Top Gun House. High Pie’s menu is centered around its namesake, an individual hand pie filled with a compote made from seasonal, locally picked fruits and filled with house-made mascarpone ice cream, fried, and then baked to order.

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F10’s Top 5 Tips for Visiting the Integratron in Landers, California

The Integratron is an “energy machine” sited on a powerful geomagnetic vortex in the Mojave Desert that draws hundreds of visitors to its unique location in Landers, California every week. A group of F10 team members visited the Integratron for a signature sound bathe experience. Here is a glimpse into their first-hand account, including 5 helpful tips on when to go and what else you can enjoy in the High Desert along the way.

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Piece of the Pie Community Charity Spotlight with CRWU and Jerry Alcorn of the Alcorn Adaptive Bike & Mobility Shop

Every quarter Birba and F10 pairs up with a non-profit to bring awareness to the issues impacting our local community and the organizations that support them. This quarter we are partnering with Jerry Alcorn of the Alcorn Adaptive and the Come Ride With Us Program. After being paralyzed in 2014 Jerry, founded the Alcorn Adaptive, a local bike shop that specializes in the repair and construction of custom adaptive recreational equipment in Palm Springs. Jerry has since become the Chairman of Parks and Recreation for the city and has helped grow the Come Ride WIth Us (CRWU) Program at the James O Jessie Unity Center.

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Birba’s Chef Courtney is Crazy for 'Shrooms!

Join us on Wednesday 4/20 at Birba for a special 5-course family-style mushroom and wine dinner focused on a variety of our favorite local Funghi from Canyon Creek Mushrooms in Palm Desert. We asked Chef Courtney to share some of her passion for ‘shrooms with us, read on below to get a sneak peek into the Mangione! Mushroom & Wine Dinner and what you can expect from the evening.

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Meet Maya Kalabic, the Multimedia Designer Behind Some of F10's Most Iconic Graphics

Maya Kalabic has been our go-to multimedia specialist since about 2012. She has been instrumental in helping us define the look and feel of Cheeky’s, Alcazar, Mr. Lyons, Birba and its beloved heart logo, along with our more recent concept, High/Low which is a beachside eatery in Oceanside, California with a casual and hip, farm to table vibe. It would be nearly impossible to visit an F10 establishment without seeing something Maya has helped us create.

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5 Underrated SoCal Towns You Should Be Visiting

Southern California has no shortage of spectacular cities to visit. The weather is nearly perfect all year and in just a short drive you can enjoy almost any landscape your heart desires, mountains, forests, beaches, lakes, deserts. You probably already know all the heavy hitters - LA, San Fran, San Diego, all amazing in their own ways, but these 5 cities offer their own unique feel and experiences and an opportunity to check out more of what SoCal has to offer that’s a little bit off the beaten path.

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Interview with Giselle Woo and The Night Owls - Coachella 2022 and More!

After being postponed for two years, Coachella has finally returned with an epic lineup including headliners Harry Styles, Billie Eilish, and Ye, along with a plethora of emerging and local artists that we are excited to see including Giselle Woo and the Nightowls an eclectic Spanish Rock Band based out of the Coachella Valley.

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Meet The Family - Interview with Felix Tipper, GM of “The Compound"

Foundation 10 is a family of entrepreneurs, makers, artists, musicians, creatives, and food lovers from around the globe, each with a unique story of who they are and how they came to be a part of our team. Felix Tipper is the General Manager of Birba and Cheeky’s or “The Compound,” as we lovingly call it. Felix landed in LA at the age of 19 where he worked as an actor, casting director, and as the VP of a talent agency.

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Up Your Game with Our Hot Buys for Summer 2022

We know Palm Springs loves a good party so we’ve rounded up a selection of our top ten favorite items to add to the roster this season including goods from some of our favorite local artisans, designers, and makers. Whether you are entertaining or attending poolside soirees this Hot Buys list has a little something for everyone.

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